Essay regarding Starbucks, B and Marketing Strategy

Starbucks, Mcdonalds and Web marketing strategy

Starbucks, McDonalds and Marketing Strategy

Both B and Starbucks are looking in dayparts penetration as a progress strategy: Burger king now has the lunch break segment and it is moving quickly to take within the afternoon and evening sections, Starbucks is usually moving in the other direction and going from mostly a breakfast and evening snack quit to lunch break and night Starbucks is still focused on opening new shops whereas Burger king seems to have slowed up it's expansion, these growth funds appear to be re-allocated to improving shops and services.

At this stage, I'd personally bet my personal money around the success of McDonalds's approach and below is why: Dayparts expansion can be natural to McDonalds: the rand name stands for take out and afternoon and nighttime snacks are… well, fast food. Starbucks on the other hand stands for caffeine, and caffeine is great in the morning or a few hours pick-me-up for some consumers, although one barely makes a quick leap by coffee to evening treats or lunch fare.

Process changes in converting ovens and warm plates by grilling chicken patties to grilling hamburgers is far more simple than launching ovens that cook lunchtime but that preserve the aroma of coffee within a store. B faces much less risk in the strategy than Starbucks. By a Marketing perspective McDonalds can be described as winner too given that that positioning does not change: it can be still a purveyor of fast food, while Starbucks incurs the risk of " getting stuck in the middle”: that want to be seen as a QSR and yet this wants to compete in that space. More distressing still is that Starbucks created a whole category for by itself and is at this point expanding into areas where your competition is fierce, instead of accepting a lesser although defensible progress rate within the confines of the " coffee shop” market, it is currently exposing alone to competitive risks inside the QSR market.

McDonalds' investment in traditional ad pan away when it pursues strategies like this one: given the high manufacturer...