Samsung Hbs Case Solution Essay

Samsung Hbs Case Solution

How would you assess the problem of transfering the Korean brand? Samsung, in wishing to reposition by itself as a quality value added favored products supplier from a worth, or affordable OEM goods provider, encountered many difficulties. A big obstacle for Korean was that the Samsung brand was at distinct stages of development in different country marketplaces – thus while in a few markets the Samsung company had excessive brand recognition and dedication, in some the manufacturer had low awareness. This caused managing of different local and product groups to disagree regarding how much community adaptation of promoting and global brand-building conversation strategies were necessary. Internally the managers could not conceptualize the value that global branding and advertising could make for his or her brand and ultimately their particular sectors. There is no constant brand message for Samsung korea but rather fifty-five different advertising plans and 20 several slogans. Wishing to compete inside the global little league with global sectors nevertheless having twenty different coupure meant no consistent brand message or recognition for the Korean umbrella. Also Samsung required to change consumers' perception of which being a cheap value-added company to one that had item leadership and innovation. To reposition the brand, Samsung had to unify it can regional and product portions to have a even more global existence and thus maximize brand consciousness for the Samsung company itself. Additionally , managers needed to be incentivized and persuaded in believing that money spent about advertising could possibly be better for them as a whole than money upon R& G and that consumers don't often respond to great products although need to be told why Samsung korea products needs to be their first choice – managers that were short-sighted, or aimed at their specific product or perhaps region were required to, were made to acknowledge that global marketing would allow for the long-run achievement of the brand in addition to tern their respective sections. All these issues were increased because...