Saab’s Unhappy Story: the very last Episode Dissertation

Saab's Sad Tale: the Last Event

SAAB's Unfortunate Story: The very last Episode


1 . Subject Page

installment payments on your Abstract

a few. Article summary and its significance for the organization community 5. Looking at SAAB as a item of globalisation

5. The strength of emergent economies and so why large businesses look to them for assistance 6. The ‘Creative Damage of Capitalism'

7. Different strategic alternatives

8. References

9. Bibliography


This report is usually divided into 5 sections. The first section aims to sum up the article, ‘SAAB's sad tale: The last episode' and look in its consequences it has had on the business community. Secondly, it is going to examine regardless of whether, this type of outcome is a product of globalisation. It will also take a look at how growing economies are growing and why large companies look for them to get financial help. The term ‘creative destruction' will be explored and just how it is linked to SAAB. In conclusion, we will examine several strategic alternatives that could have helped SAAB stay in business.

Once respected Swedish car brand SAAB is for the verge of bankruptcy as a result of various elements. The brand, once innovative, has fallen at the rear of the competition and become somewhat out-dated and unfashionable in the current industry. The successful scale of SAAB is actually small to be profitable by itself, recently only producing 120 000 products per annum with minimum necessary 200 1000 for any mass volume car maker.

It is acquisitions by various significant companies within the last few years have gotten a perceived negative influence on the brand particularly on it is once ground breaking technology and somewhat one of a kind image. These factors, with the global financial crisis have left SAAB for the brink of liquidation. Desperately hoping for economic lifeline by Zhejiang YounGeneral Motorsan That lotus Automobile and Pang De uma Automobile Transact in China and tiawan to relief the floundering carmaker, all their investment strategies have been place on hold as they currently wait for approval from your Chinese specialists.

As SAAB has battled financially, they have not been able to pay their suppliers. This has led to suppliers having no choice but to avoid supplying SAAB with the parts needed to continue production. This will likely have an important impact on the supplier businesses, their personnel and any companies within their supply string. Service zones and revenue yards may also be adversely damaged depending on just how diverse their very own business is definitely. The decline of SAAB's production may also no doubt incorporate some positive effects for companies as they lose competition and or pick-up service legal agreements for existing cars.

One other implication regarding SAAB's condition may experienced on the business community is out there within the economies of the countries it has been traded between. Because ownership of SAAB has shifted, their very own operations foundation have transformed. When this occurs, dangerous management jobs will be joined the countries where the new owners will be based and jobs will probably be lost in the area of past ownership.

Globalisation is the manner in which the world is becoming more and more connected with each other through operate, investment, development, and fund and noteworthy through organisations like the United Nations, the World Control Organisation and other governmental organisations.

Globalisation can have both equally a positive and negative influence on a small carmaker. One of the advantages of globalisation is that it is a really worldwide marketplace. This can potentially mean large sales opportunity for a company such as SAAB. On the other hand, the expense of global marketing and logistics pertaining to smaller niche companies like SAAB can be prohibitive and lack of neighborhood knowledge can lead to disastrous problems that a smaller company may ill find the money for.

Global promoting requires extensive, country certain research and marketing in order to determine regional needs and service targets...

References: Wikipedia (2012) [Online] Available at: (Accessed 10th July 2012)

Sloman, T. and Hinde, K. and Garratt, M (2010) Economics for Business

fifth Edition. Kent: Pearson Education Limited

Collins, S. (2011) Governing Organization Development: Analyze Guide 1 & two

Glasgow: ICS Ltd