Malaysian Code of Advertising Practice Essay

Malaysian Code of Advertising Practice

MALAYSIAN CODE OF

ADVERTISING PRACTICE

Advertising Requirements Authority Malaysia

Unit 706, Block W, Pusat Dagangan Phileo Damansara 1, being unfaithful Jalan 16/11, Off Jalan Damansara, 46350 Petaling Jaya, Selangor, Malaysia. Tel: 03-7660 8535 Fax: 03-7660 8532

E-mail: [email protected] com. my own Website: www.asa.org.my

Advertising Requirements Authority Malaysia

THE MALAYSIAN CODE OF ADVERTISING

PRACTICE

The Malaysian Code of Advertising Practice has the support of the pursuing organizations whose representatives amount to the Advertising Standards Specialist Malaysia

The Advertising Criteria Authority Malaysia is the self-employed body responsible for ensuring that the self-regulatory program works inside the public interest. The ASA's activities contain investigating problems and backup advice on your advertising.

Association of Accredited Advertising Agents Malaysia

Malaysian Advertisers Association

Malaysian Paper Publishers Connection

Media Professionals Association

Advertising and marketing Standards Expert Malaysia

Unit 706, Stop B, Pusat Dagangan Phileo Damansara 1,

COMMENCEMENT

being unfaithful Jalan 16/11, Off Jalan Damansara,

46350 Petaling Jaya, Selangor, Malaysia

Tel: 03-7660 8535 Fax: 03-7660 8532

E-mail: [email protected] com. my Website: www.asa.org.my

This third edition from the Malaysian Code of Marketing Practice has force on 1st Sept. 2010 2008. This replaces all previous editions.

Contents

My spouse and i.

Introduction

(i)

The Advertising Control Program

Introduction

1

General Guidelines

6

Sortie on Particular Categories of Advertisements

22

The Malaysian Code of Promoting Practice (hereinafter referred to as " the

• APPENDIX A

: Children and Young People

twenty-two

Code”) is actually a fundamental portion of the system of control by which Malaysian

• APPENDIX B

: Medicinal and Related Products and Advertising

Containing Health Claims

advertising and marketing regulates its activities.

dua puluh enam

• APPENDIX C: Advertising and marketing for Alcohol Drinks

44

The Code has been drawn up by organisations representing marketers,

• APPENDIX D

: Advertising for Slimming Products and Services

46

advertising companies and media. It is given by the Advertising and marketing

• APPENDIX E

: Finance and Goods

57

Standards Authority Malaysia (ASA) whose members are drawn from the

• APPENDIX F

: Mail Order Advertising and marketing

61

Malaysian Newspaper Marketers Association, Affiliation of Certified

• APPENDIX G: Revenue Advertisement

66

Advertising Providers, Malaysia, Malaysian Advertisers Relationship, and the

• APPENDIX H: Hair and Scalp Products

68

Media Specialists Connection.

• APPENDIX I

: Promoting for Vitamins and Minerals

69

• APPENDIX M

: Motoring

73

The Code is supplemented by exceptional conditions which may be required simply by

• APPENDIX K

: Environmental Claims

seventy four

individual media. The transmit media, on the web services and other

• APPENDIX L

: Repository Marketing

seventy five

telecommunications and electronic multimedia have their individual Codes which

• APPENDIX M: Job and Training Classes

seventy nine

are implemented by the Communication and Media Content Discussion board

• APPENDIX N: House Advertising

eighty

of Malaysia.

• APPENDIX O: Marketing for Audiotext Services

81

• APPENDIX P

83

: Other Particular Categories

• APPENDIX Queen: List of illnesses to which zero reference, or perhaps only limited reference might be made in advertising. However ,

record is not really exhaustive and would incorporate any other

diseases that may be identified from time to time.

• APPENDIX R

: List of Malaysian Statutes impacting or strongly related advertising (as at thirty first December 2007)

Responsibility intended for observing the Code others primarily together with the advertiser. Just about all applies to any kind of advertising agency or moderate involved in distribution of the advertiser's message for the public.

eighty six

94

you

Sanctions

(ii)

Malaysian Code of...