Kellogs Internet Marketing Essay

Kellogs Internet Marketing

Kellogs Internet Marketing

Kellogg's technique was to produce a web site provided specific product line and company information to interested consumers. The page displays particular product information, nutrition data, and recipes. Provided as well are business contacts allowing for direct customer response. Company facts and financial assertions are also available. The overall aim of these sites are to enhance the brand images portrayed by companies' additional advertisements, including, television commercials, radio areas and produce advertisement. Kellogg's does this by posting additional information about usana products. New products will be promoted from this site to entice individuals familiar with the Kellogg's term into trying new range extensions. Father and mother, those with illnesses or allergies, and workout enthusiasts will discover nutritional info on their favorite goods. The site is simple to traverse and does not overwhelm the consumer with overwhelming numbers of information within a cluttered fashion. The site is usually concise and allows the company's messages to get readily consumed. General Generators produced a site that has a good amount of company info and back links to specific product and service web pages. Its a large number of product classes, line exts and brandnames allow the business to post various information relative to the different product positions. In addition, it uses this web site in promoting new products. The General Mills web site itself just posts firm information, collection extensions, reports, and to shop online opportunities. The sight's backlinks give access to a variety of data. Parents have the choice to explore the Cheerios parent page and teachers might be considering the Box Tops for education program Standard Mills beneficiaries. Health conscious buyers would be attracted to Cheerios heart healthy media and kids might check out the " you rule your school" page. The knowledge provided by this website is differing and a dispersed generally...

Bibliography: Reprot based on info found at this web sites: Kelloggs. com Energi. com Generalmills. com