Case Study Open up View Dissertation

Example Open View

CaseВ Study: В OpenВ Views, В WarmВ Breezes, В AndВ ClientВ DelightВ В

IBВ B& MВ HLВ

2В­4В

DanahВ AgustinВ

CindyВ ChaoВ

JohnnyВ ZhouВ

DanielВ ZhouВ

В 

1 . ​

DiscussВ whyВ JosephВ ObengВ believeВ theВ bestВ growthВ strategyВ forВ OpenВ viewsВ isВ organicВ growth, В ratherВ thanВ goingВ publicВ orВ mergingВ withВ otherВ companies? В[4В marks]В

Joseph Obeng believes that the best strategy for ​ Open Views​

toВ growВ isВ throughВ

organicВ growth. В HeВ alsoВ seesВ thatВ strategicВ alliancesВ andВ jointВ venturesВ canВ alsoВ benefitВ theВ business. В ThisВ isВ becauseВ JosephВ ObengВ wantsВ toВ maintainВ hisВ controlВ overВ theВ business. В HeВ wantsВ toВ beВ ableВ toВ makeВ decisionsВ himself. В HeВ doesn'tВ wantВ toВ loseВ anyВ controlВ dueВ toВ mergersВ withВ otherВ businessesВ inВ theВ travelВ industry. В WhenВ aВ businessВ getsВ tooВ big, В problemsВ revolvingВ lossВ ofВ controlВ orВ overtradingВ mayВ result. В HeВ isВ extremelyВ satisfiedВ withВ theВ uniquenessВ inВ hisВ company. В ThereforeВ itsВ harderВ toВ manageВ onceВ theВ companyВ growsВ andВ stretchesВ inВ differentВ ways. В OrganicВ growthВ isВ alsoВ cheaperВ becauseВ itВ allВ comesВ fromВ retainedВ profits. В TheВ amountВ ofВ capitalВ involvedВ inВ aВ jointВ ventureВ isВ relativelyВ lowВ whichВ reducesВ risksВ forВ theВ company. В В

installment payments on your  ​

AnalyseВ whetherВ smallВ andВ mediumВ­sizedВ firms, В suchВ asВ OpenВ views, В haveВ commercialВ andВ competitiveВ advantagesВ overВ multinationalsВ likeВ McGregor'sВ andВ BlueВ Sea. В

Small and medium­sized firms,  such as ​ Open Views​

hasВ lessВ commercialВ andВ

competitive advantages over multinational firms.  This is because of the lack of recognition from the public.  Therefore,  not many people know about ​ Open Views​

.  ​

OpenВ

Views ​

isn'tВ ableВ toВ competeВ inВ theВ travelВ industryВ andВ beВ aВ factor. В TheyВ lackВ specializedВ staffВ toВ nicheВ inВ theirВ ownВ speciality. В ThereforeВ theВ productsВ producedВ areВ lessВ diverse. В TheyВ cannotВ investВ onВ differentВ productsВ becauseВ theyВ lackВ theВ moneyВ andВ employees. В UnlikeВ multinationalВ companies, В smallВ firmsВ haveВ problemsВ withВ increasingВ financeВ andВ findingВ cheapВ loansВ becauseВ theyВ areВ suchВ aВ smallВ being. В ButВ smallВ andВ mediumВ­sizedВ firmsВ alsoВ haveВ theirВ advantages. В TheyВ haveВ moreВ flexibilityВ whenВ itВ comesВ toВ changingВ theirВ firm. В ThisВ makesВ decisionВ makingВ quickerВ andВ moreВ efficient. В TheyВ haveВ noВ chanceВ ofВ undergoingВ diseconomiesВ ofВ scaleВ andВ theyВ alsoВ mayВ receiveВ governmentВ grants. В SmallВ firmsВ areВ moreВ superiorВ whenВ itВ comesВ toВ establishingВ aВ goodВ customerВ base. В TheyВ haveВ theВ abilityВ toВ createВ aВ wellВ convenientВ relationshipВ withВ theirВ customers. В OfferingВ betterВ serviceВ thanВ multinationals! В

a) ​

PrepareВ aВ SWOTВ (Strengths, В Weaknesses, В OpportunitiesВ andВ Threats)В analysisВ forВ OpenВ Views. В[8В marks]В

StrengthsВ

В­В OperatesВ outВ ofВ fourВ smallВ cityВ­centresВ

В­В StrongВ workingВ relationshipВ withВ theВ

DaswamiВ familyВ

В­В GoodВ existingВ customerВ relationsВ

В­В GreatВ amenitiesВ

В­В PersonalizedВ servicesВ

В­В ExperiencedВ workВ forceВ

В­В GoodВ linksВ withВ surroundingВ communityВ

В­В UniqueВ servicesВ

В­В HighВ valueВ addedВ servicesВ

OpportunityВ В

В­В SmallerВ islandsВ inВ theВ CaribbeanВ

В­В AbilityВ toВ forВ expansionВ

В­В LocalВ governmentВ offersВ financialВ

supportВ

В­В LackВ ofВ competitionВ inВ nicheВ

В­В HotelsВ andВ resortsВ areВ situatedВ inВ

establishedВ townsВ

WeaknessesВ

В­В ServicesВ targetedВ towardsВ individualsВ withВ

highВ disposableВ incomeВ

В­В TargetsВ onlyВ youngВ couplesВ

В­В MinimalВ marketingВ

В­В BrochuresВ areВ tooВ expensiveВ toВ printВ В

В­В JosephВ ObengВ makesВ decisionsВ onВ

behaveВ ofВ theВ entireВ businessВ withoutВ

communicationВ

В­В MarcВ lacksВ understandingВ ofВ theВ travelВ

industryВ andВ focusesВ onВ costВ­cuttingВ tooВ

muchВ

В­В LackВ ofВ safetyВ inВ workingВ conditionsВ

ThreatsВ

В­TwoВ multinationalВ travelВ organizationsВ

(McGregor'sВ andВ BlueВ Sea)В occupyВ theВ

sameВ marketВ

В­В SomeВ employeesВ haveВ visitedВ theВ tradeВ

unionВ alreadyВ andВ planВ onВ leavingВ

В­В TheВ slowdownВ ofВ theВ businessВ financiallyВ

В­В CompetitionВ inВ similarВ businessesВ В

b) ​...