Come see my new blog! (I’m not using this one anymore)

Did you see my last post, about how I had a new blog brewing?

Well, today’s the day I launch it. I’ve been preparing it for the last few weeks and I’m excited to say it’s ready to go!  It’s called The Climate Lemon, and it’s a blog about the everyday politics of climate change.

Click here to visit >> 

I hope you like it. Please take a look around, subscribe to the email list, give me your feedback, pass it on to your friends. :)

The Climate Lemon is LIVE

Please note I will not be using this Earth Baby blog any more. I’ll leave it up for another few months as an archive, and then I’ll take it down. If you liked this, you’ll love The Climate Lemon. It’s basically an evolution of this blog, it just looks better. :)

Thanks and see you over at the new blog!

The exciting reason why I’ve been neglecting my blog

I’ll be honest – usually I hate these kind of posts. Which is why I haven’t done one until now.

I always think “in the time you took to write those monthly ‘sorry I haven’t blogged’ posts, you could have written one or two actual posts”. Plus they make a blog look dead.

But I’ve been well aware for some time now that this blog already looks dead, and I think it’s time to explain myself to any people who still read it.

There’s really 3 reasons (read: excuses) why I haven’t been blogging, and the third is the one that’s super exciting.

  1. I haven’t had the time/energy. Yep – crappy excuse first. I work full time, spreading myself across three part-time roles. I work as a social media manager for Sillman Thomas, as a marketing officer for Koru Architects and at the Post Growth Institute I manage the Post Growth Alliance and am also a co-director. Plus my work means I go to lots of workshops and talks and networking events in the evenings. Also I have actually been blogging – just not independently. I manage a blog as part of each of those three jobs. But this point wouldn’t be enough to stop me on its own.
  2. I’ve learnt so much that I’m overwhelmed. This is a bit of a weird one. During the last year since I graduated from uni and started working in digital marketing, (plus my own research from excellent resources like Problogger), I’ve learnt a dizzying amount about how to make a blog effective. From SEO to copywritng to CTAs to autoresponders, my head is full of best practices which are a million miles ahead of where this blog is. Having so much to update with so little time is kind of paralysing.
  3. I am planning a new blog. Here comes the exciting bit! If this wasn’t the case I could power through issues 1 and 2. But I have a new blog brewing. Well, more of an evolution of this one really. Refocused, rebranded and reborn. I’m not going to write much about it here, but it’s going to be a blog about the politics of one planet living. And by that I mean how party politics relates to sustainability, sustainability policy, but also the complex power relations around environmental issues. Basically a political ecology blog, but written in a casual accessible and hopefully entertaining style.

I’ve been percolating on this new blogging idea for some time. I’ve been brainstorming content ideas, researching the topics and researching blogging techniques.  I’ve got high hopes for starting this in the new year. So watch this space in 2017! 

Why would anyone scrap the department for climate change?

The past few weeks have been a political whirlwind for the UK…

We very narrowly voted to leave the EU, which shocked everyone, even the people who had been campaigning for it for months. The prime minister resigned (after reportedly complaining ‘why should I do the hard shit?!’ to his aides) and Labour promptly imploded into a  backstabby messy coup. Meanwhile the Tory leadership election was equally backstabby and brutal but with an efficient speed that bizarrely saw Theresa May become prime minister without anyone voting for her. Meanwhile the value of the pound fell of a cliff and billions of pounds in that ethereal realm known as the stock market vanished. Oh, and a chilling wave of hate crime also hit the country in the wake of the shock Brexit vote. It’s all basically been just shocker after shocker for the last four weeks.

As if all that wasn’t enough to deal with, one of Theresa May’s first moves, on her first full day in office, was to axe the department of climate change.


RIP the Department of Energy and Climate Change. Photo I took at the 2015 Climate March in London.

I just about fell over when this happened, on 14th July.

Why would anyone even consider getting rid of the department that deals with the single biggest threat to humanity in the 21st century? Continue reading

The 6 Reasons Why I’m Voting to Stay in the EU

I know.

You’re sick to death of hearing about the god damn EU referendum.

I get it. But, it’s like a super important once in a lifetime – maybe once ever – thing, so please just suck it up and stick with me.


EU flag. Photo by Flickr user MPD01605 (Creative Commons).

When this all started a few months ago, I was unsure but leaning towards In. I was unsure because the EU is centralised power (which I don’t like) and I highly disproved of the way it dealt with the Greek crisis – but I liked the way it kept a check on crazy Tory zeal. I was leaning towards In, mainly for the emotional reason that I like European culture and my grandfathers were Bulgarian and Italian. But I wasn’t too sure.

As the debate wore on and I did more and more research, I became more and more sure that In was the right choice for me. I still wasn’t too passionate though, as I felt we would definitely vote to stay In anyway. Recently I’ve become very passionate about the case for Remain and become very worried that we may in fact opt for Brexit. I’ve also been quite surprised to see that so many people that I know are still undecided – less than a week before the big day. I really feel I should be out on the streets campaigning like I did before the 2015 general election, but I’m working 3/4 jobs and I’ve left it rather late to realise how much I care.

So instead, here’s my top 6 reason’s for staying In, in blog form.  Continue reading

Can Marketing Ever Be A Force For Good?

Can marketing be good for society? Or is it just about lies and capitalism?


Can marketing be a socially beneficial occupation? Image from Pexels, CC0 license.

Then and Now: My Relationship With Marketing
A year ago, when I was a third year student writing my dissertation, if you told me that in 2016 I’d be working in marketing and social media, I’d never have believed you. Continue reading


I have some exciting news today. It’s finally happening.

There’s a world-wide renewable energy boom going on. 

All the metrics are there. In terms of investment, capacity, jobs and proportion of the total energy mix, renewables are surging ahead and showing no sign of slowing down. About time, hey?

“A flurry of end-of-year reports have revealed rising deployment, record-breaking generation and surging market demand.”
Business Green

Wind turbines in Iowa. Photography by Samir Luther, Creative Commons Licensing.

Wind turbines in Iowa, USA. Photography by Samir Luther, Creative Commons Licensing.

Global investments in renewable energy hit an all time high of $329 (£230) billion in 2015. This was 4% higher than 2014.. Well over half of these investments came from the Asia Pacific region, with China leading the way. Investments have increased five-fold over the last decade and renewable energy now accounts for over half of all extra capacity added each year. So all the signs suggest this figure will be even chubbier in 2016. Despite Germany loving up the domestic solar, Europe is no longer the driver of renewable energy worldwide: the emerging economies like China, India, Brazil and South Africa are where the action is happening.  Continue reading

#COP21: Deal or No Deal?!

Today will go down in history.

12th December 2015. The day the world finally agreed on a universal plan to tackle the climate crisis – a credible, just and binding agreement – a turning point, after which we began a fast and transformative transition to a post-carbon economy.

Or will it be:

12th December 2015. The day the world had a global climate deal within its grasp, but let political tensions and short-sighted national interest prevail – destroying hope and sentencing our world to catastrophic runaway climate change.


I hope with all my heart it will be the former.

From the D12 climate rally in Paris today. Creative Commons licensing.

From the D12 climate rally in Paris today. Creative Commons licensing.

Continue reading

Citizens of the world march for climate justice

Yesterday I was one of 50,000 people to descend on central London as part of the Global Climate March on the eve of the COP21 climate talks in Paris.

System change not climate change!

I took the Big Lemon bus (which runs on waste cooking oil!) up to London yesterday morning, forcing myself out of bed about half a day earlier than I would usually arise. When we got to Hyde Park, Caroline Lucas, Jeremy Corbyn, the leader of the fire and rescue union and a couple of others took turns giving motivational speeches from the top of a fire engine before we set off towards Parliament. Continue reading

6 Reasons to Be Cheerful About the Paris Climate Summit – Yes, Really

Two weeks before the next Conference of the Parties (COP21), the UN’s crunch meeting in Paris, we get the news that by the end of 2015 the planet will have warmed by 1C since pre-industrial times.

That’s halfway to the all-important 2C, which is widely agreed to be the cut-off point for dangerous climate change, and awfully close to the 1.5C which many see as a more appropriate limit as anything more will render parts of the world uninhabitable.

But I said this was going to be a cheerful article, didn’t I?

Despite this scary milestone, there are several reasons to be cheerful about the prospects of the COP21. Whether we come out the other side with a scientifically valid and socially just legally binding global agreement remains to be seen, and I’d forgive you for being sceptical. But these trends tell us we’re at least in a much better position than in the run-up to the infamous Copenhagen flop of 2009.

Fossil Free Rally

Fossil Free Rally in Edinburgh. Image credit: Colin Hattersley Photography. Creative Commons.

Continue reading